{"product_id":"the-boring-cap","title":"The Boring Cap","description":"\u003ch2\u003eThe Boring Cap\u003c\/h2\u003e\n\u003cp\u003eBoring, by name. Anything but, by feel. So What?'s Boring Cap is made from 100% washed cotton — giving it that perfectly broken-in character straight out of the box. Structured fit, curved brim, and four colourways that go with everything. The cap you grab without thinking.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% washed cotton\u003c\/strong\u003e — soft, lived-in feel from the very first wear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashed fabric finish\u003c\/strong\u003e — subtle texture and depth that gets better over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured yet comfortable fit\u003c\/strong\u003e — holds its shape while sitting naturally on your head\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable back strap\u003c\/strong\u003e — customisable fit that works for everyone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurved brim\u003c\/strong\u003e — classic silhouette that frames your face just right\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, minimal design\u003c\/strong\u003e — no fuss, no noise, just timeless style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle So What? detailing\u003c\/strong\u003e — understated branding that elevates the look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 curated colourways\u003c\/strong\u003e: Carbon, Concrete, Espresso \u0026amp; Ocean\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOne size fits most\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Feel\u003c\/h3\u003e\n\u003cp\u003eThrow it on and forget about it — in the best way. The washed cotton gives it a soft, easy feel that most caps take months to earn. It sits comfortably, not too tight, not too loose, with a brim that's already perfectly shaped. Errands, walks, coffee runs, bad hair days — this is the one.\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpot clean recommended\u003c\/li\u003e\n\u003cli\u003eHand wash cold if needed\u003c\/li\u003e\n\u003cli\u003eAir dry to maintain shape\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SoWhat?","offers":[{"title":"Espresso","offer_id":43411621544025,"sku":"W6AHAC002B4A","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Ocean","offer_id":43411621576793,"sku":"W6AHAC002N3A","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Carbon","offer_id":43411621478489,"sku":"W6AHAC002G4A","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Concrete","offer_id":43411621511257,"sku":"W6AHAC002G5A","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3305\/2505\/files\/6D5ADD7A-817C-42E5-A60E-3E9FB11D0614.jpg?v=1782967654","url":"https:\/\/www.sowhatco.com\/en-us\/products\/the-boring-cap","provider":"So What?","version":"1.0","type":"link"}