{"title":"Bestsellers","description":"","products":[{"product_id":"the-boring-zip-up","title":"The Boring Zip Up – Premium Heavyweight Oversized Fleece","description":"\u003ch2\u003eThe Zip Up You'll Wear on Repeat — Guaranteed.\u003c\/h2\u003e\n\u003cp\u003eMeet \u003cstrong\u003eThe Boring Zip Up\u003c\/strong\u003e by So What? — the heavyweight fleece zip up that earns its name by being so perfectly basic, so effortlessly versatile, that it becomes your go-to layer for everything.  It's the best-value premium zip up hoodie you'll find.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight 375gsm fleece\u003c\/strong\u003e — 52% polyester, 48% cotton — luxuriously soft, seriously warm, and built to last\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOversized unisex silhouette\u003c\/strong\u003e — flattering on every body, effortlessly cool on anyone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble-ended YKK zip\u003c\/strong\u003e — premium quality hardware for versatile wear, however you want to carry the look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlimline hem \u0026amp; cuffs\u003c\/strong\u003e — a relaxed, sophisticated feel with understated style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, subtle seamlines\u003c\/strong\u003e — a simpler, sleeker aesthetic compared to The Boring Hoodie\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 curated colorways\u003c\/strong\u003e: Charcoal, Cloudy, Dusk \u0026amp; Forest — each a wardrobe essential\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 sizes\u003c\/strong\u003e: S, M, L — \u003ca title=\"So What? Sizing Guide\" href=\"https:\/\/www.sowhatco.com\/pages\/sizing\"\u003echeck our sizing guide here\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Feel\u003c\/h3\u003e\n\u003cp\u003eZip it up halfway, throw it over your shoulders, or wear it fully open — the double-ended YKK zip gives you total freedom. The 375gsm fleece wraps you in warmth without bulk, and the clean silhouette looks just as good on a coffee run as it does on a night out. This is the layer you never take off.\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold with like colors\u003c\/li\u003e\n\u003cli\u003eTumble dry low\u003c\/li\u003e\n\u003cli\u003eLow iron if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0713\/3305\/2505\/files\/wash_care.jpg?v=1769151646\" alt=\"Care instructions label\"\u003e\u003c\/p\u003e","brand":"SoWhat?","offers":[{"title":"Charcoal \/ S","offer_id":42988316328025,"sku":"W6AHAH001B1D","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Charcoal \/ M","offer_id":42988316360793,"sku":"W6AHAH001B1E","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Charcoal \/ L","offer_id":42988316393561,"sku":"W6AHAH001B1F","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Cloudy \/ S","offer_id":42988316426329,"sku":"W6AHAH001W1D","price":399.0,"currency_code":"HKD","in_stock":false},{"title":"Cloudy \/ M","offer_id":42988316459097,"sku":"W6AHAH001W1E","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Cloudy \/ L","offer_id":42988316491865,"sku":"W6AHAH001W1F","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Dusk \/ S","offer_id":42988316524633,"sku":"W6AHAH001N1D","price":399.0,"currency_code":"HKD","in_stock":false},{"title":"Dusk \/ M","offer_id":42988316557401,"sku":"W6AHAH001N1E","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Dusk \/ L","offer_id":42988316590169,"sku":"W6AHAH001N1F","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Forest \/ S","offer_id":42988316622937,"sku":"W6AHAH001G1D","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Forest \/ M","offer_id":42988316655705,"sku":"W6AHAH001G1E","price":399.0,"currency_code":"HKD","in_stock":true},{"title":"Forest \/ L","offer_id":42988316688473,"sku":"W6AHAH001G1F","price":399.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3305\/2505\/files\/Cloudy_Zip_Up.jpg?v=1770645505"},{"product_id":"the-boring-hoodie","title":"The Boring Hoodie – Premium Heavyweight Oversized Fleece","description":"\u003ch2\u003eThe Best Hoodie You'll Ever Own — Seriously.\u003c\/h2\u003e\n\u003cp\u003eMeet \u003cstrong\u003eThe Boring Hoodie\u003c\/strong\u003e by So What? — the heavyweight fleece that earns its name by being so perfectly basic, so effortlessly good, that you'll reach for it every single day.  It's the best-value premium hoodie you'll find.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavyweight 375gsm fleece\u003c\/strong\u003e — 52% polyester, 48% cotton — luxuriously soft, seriously warm, and built to last\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOversized unisex silhouette\u003c\/strong\u003e — flattering on every body, styled to perfection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeper hem \u0026amp; cuffs\u003c\/strong\u003e — a more secured, structured feel that holds the silhouette beautifully\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep, roomy pockets\u003c\/strong\u003e — because convenience matters on the go\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProminent seamlines\u003c\/strong\u003e — a subtle design detail that elevates the overall aesthetic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 curated colorways\u003c\/strong\u003e: Charcoal, Cloudy, Dusk \u0026amp; Forest — each a wardrobe essential\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 sizes\u003c\/strong\u003e: S, M, L — \u003ca title=\"So What? Sizing Guide\" href=\"https:\/\/www.sowhatco.com\/pages\/sizing\"\u003echeck our sizing guide here\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Feel\u003c\/h3\u003e\n\u003cp\u003eSlip it on and feel the weight settle around your shoulders — that satisfying heaviness that says \u003cem\u003equality\u003c\/em\u003e. The fleece is plush against your skin, the fit is relaxed without being sloppy, and the deep pockets are exactly where your hands want to be. 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Gift Cards","description":"\u003cp\u003eThe Perfect Gift, with 2 years validity, join the So What? community and be part of the movement\u003c\/p\u003e","brand":"So What?","offers":[{"title":"HK$50.00","offer_id":42969110020185,"sku":null,"price":50.0,"currency_code":"HKD","in_stock":true},{"title":"HK$100.00","offer_id":42969110052953,"sku":null,"price":100.0,"currency_code":"HKD","in_stock":true},{"title":"HK$500.00","offer_id":42969110085721,"sku":null,"price":500.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3305\/2505\/files\/giftcard_26b5045b-6b37-429d-874e-482b9df5f090.jpg?v=1769153296"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3305\/2505\/collections\/Hero_2_mob.jpg?v=1772528417","url":"https:\/\/www.sowhatco.com\/en-jp\/collections\/bestsellers.oembed","provider":"So What?","version":"1.0","type":"link"}